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Overcoming the Limitations of CAC, Using CPA for a Better Digital Marketing Strategy

Explore the power of balancing Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA) in your digital marketing strategy with Archer ATR. Learn how to overcome the limitations of CAC, optimize your campaigns, and leverage CPA for a more comprehensive view of your marketing effectiveness. Start your journey to success with Archer ATR today.

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Business Strategy, Digital Marketing Brynn Capwell Business Strategy, Digital Marketing Brynn Capwell

Guiding with Empathy: The Role of Customer Service in Revenue Generation and Brand Perception

Explore how empathetic customer service can shape brand perception and drive revenue growth. This article delves into the importance of guidance and education in digital marketing, the role of customer service as a revenue driver, and how your team can embody your brand values. Learn how a 'parent-like' approach to customer service can enhance your brand and boost your bottom line.

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SEO, Business Strategy, Small Business Brynn Capwell SEO, Business Strategy, Small Business Brynn Capwell

What to Know Before You Hire an SEO Expert in Rochester, NY

Learn the basics of SEO in 2023 before you committing to hiring an SEO Expert in Rochester NY. Learn what separates the 9.37% of pages that get organic traffic, why local and mobile optimization are crucial, and how to choose the right SEO provider. Propel your business towards digital growth and be part of Rochester's SEO success stories.

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Supporting Business Growth in Rochester, NY: Investing in Professional Consulting Services for Small Businesses

Explore strategies for business growth in Rochester, NY, by overcoming the fear of investing in professional consulting services. Understand the potential of expert consulting for Rochester's small businesses and discover actionable business strategies specific to Rochester's dynamic market.

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Optimizing Convenience Store Loyalty Programs: A CEO's Guide to Due Diligence and Needs Assessment

Brynn Capwell, CEO of Archer ATR, shares her insights on building successful convenience store loyalty programs. Discover the importance of due diligence and needs assessment, and learn how Archer ATR can provide comprehensive support at every stage of implementation.

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