Case Study: Coach and Equipment Employee Recruitment Campaign
Coach and Equipment, a leader in the paratransit bus manufacturing industry, approached Archer Communications to develop and implement a comprehensive recruitment campaign. The primary objective was to attract qualified candidates and enhance the company’s employment brand.
Coach and Equipment Employee Recruitment Campaign Project Snapshot
Industry: Transportation
Campaign Name: Coach Bus Careers
Services Provided:
Development of an employment brand
Creation of a recruitment landing page
Production of a series leadership and employee testimonial videos
Implementation and ongoing management of a social media campaign and boosting strategy
Challenges Faced
Coach and Equipment needed to stand out in a competitive job market while effectively creating awareness and communicating the benefits of working for their company. The challenge was to create a compelling narrative that resonated with potential applicants and showcased the company culture.
Strategies Deployed
Archer collaborated closely with Coach and Equipment to develop a strong employment brand, Coach Bus Careers, which highlighted the unique opportunities available within the organization. Key strategies included:
Recruitment Landing Page:
A dedicated landing page was designed to provide detailed information about job openings, company culture, and benefits. This user-friendly platform served as a central hub for potential applicants.
Testimonial Videos:
A series of leadership and employee testimonial videos were produced to share authentic stories from current employees. These videos aimed to illustrate the positive work environment and growth opportunities at Coach and Equipment.
Social Media Campaign:
A targeted social media campaign was launched to increase awareness of career opportunities. Engaging content was shared across platforms to reach a wider audience and attract qualified applicants.
Assessing the Results of the Project
The recruitment campaign has proven to be highly successful. All job openings at Coach and Equipment were filled, and the company continues to receive applications from qualified candidates. The combination of a strong employment brand, informative landing page, and engaging video content significantly increased interest in career opportunities at Coach.
Key Takeaways from the Project
The project underscored the importance of a well-defined employment brand and the effectiveness of multimedia content in recruitment efforts. It also demonstrated that a strategic approach to social media can greatly enhance visibility and attract top talent.
Overall, the Coach and Equipment recruitment campaign highlights the value of collaboration, creativity, and strategic communication in achieving recruitment goals.
Interested in creating a video to celebrate your business, document a move, or improve your sales efforts? Contact us for a free consult, we’ll help you brainstorm new ideas and obtain pricing on a project to help promote your business.
