Coach and Equipment, a leader in the paratransit bus manufacturing industry, approached Archer Communications to develop and implement a comprehensive recruitment campaign. The primary objective was to attract qualified candidates and enhance the company’s employment brand.

Amidst the soaring popularity of social media, retail businesses often get entangled in the immediate gratification it offers, overshadowing the long-term benefits of other digital marketing channels. This article delves into the hype surrounding social media marketing, unearths the unseen potential of alternative digital channels, and emphasizes the importance of a balanced digital marketing strategy for enduring success in the retail domain.