carrie
Tschetter
President & CEO
Carrie’s journey with Archer spans more than 20 years, with her diligent work ethic propelling her from an intern to her current leadership role.
Alongside her strong foothold in the manufacturing and not-for-profit industries, Carrie brings a wealth of marketing experience to the table. She has worked closely with numerous local and regional manufacturers, leading successful marketing campaigns, crafting compelling web projects, and organizing impactful trade shows.
Her deep-rooted understanding of these sectors, combined with her strategic sales acumen and marketing expertise, has made her an invaluable asset to the company. Her dedication to the business and its clients is reflected in her consistent drive to ensure that Archer is always ahead of industry trends and changes.
A graduate of St. John Fisher with a degree in Public Relations, Carrie exhibits a passion for crafting brand messages and advertising campaigns. This expertise has been instrumental in successfully guiding businesses through the intricate process of launching products and services in the market.
As a leader, Carrie believes in the power of collaboration and open communication. She encourages her team to innovate, adapt, and continually strive for excellence. Her influence has fostered a dynamic work environment that promotes growth and success for both the team and the clients they serve.
